WE CREATE
HERO MOMENTS.
Our passion is crafting high-impact experiences that leave people with a lasting impression and make your brand the hero of the moment.
At Publicis Commerce we can talk about logistics, data capability, retail cloud solutions and omni-channel marketing all day, but what we actually do is simple, authentic and human. We strive to create real and unforgettable moments of connection between your brand and people. We call these Hero Moments, and they are an opportunity to connect, impress and leave a lasting positive impact on someone’s life. The kind of moment they share, remember and tell others about. A moment that stays with them
What
are
Hero
moments?
How are
Hero moments?
made
Our custom built retail execution platform, empowering our clients and staff to go “Beyond Compliance” in Retail Execution. Human Delivered, Tech Enabled customer service and brand experiences that make a measurable impact.
Retail Cloud
Retail Cloud is a bespoke enterprise app that provides a multi-feature, intelligent cloud based architecture with a customizable API integration layer. The modern design and seamless UX ensure that our Field and Activation Teams deliver Brilliant Basics everyday. The intelligent architecture gives our clients the ability to customize Value Added Enhancements and Future Ready Features that are relevant to their business and specific outcomes.
Brilliant Basics
- Retail compliance status
- Customizable Scorecards
- Training management and reporting
- Stock Management
- Dashboard Reporting
- Customer Surveys
- Sales Reporting
Value-Added Enhancements
- New user experience
- Success Playbook – Data reporting and Insights
- Custom email notifications
- Customised Dashboards and data analysis
Future Ready Features
- API integration opportunities (i.e. Eskom Se Push)
- Bespoke development
- Retail IOT
- Smart Start Chatbot
You’ve never seen WhatsApp work this hard
The Vodacom SmartStart Chatbot - another powerful module in the Retail Cloud 2.0 offering - adds next-level support for store consultants by providing them with 24/7 assistance. No longer will a retail consultant have to wait for a Field Marketer’s next visit for any basic need, whether it’s to ask a question or book a training intervention.
Vodacom SmartStart is an intelligent WhatsApp service that enhances the confidence of the retail consultant, ensuring they always have the right information at their fingertips when selling, promoting and supporting products in the highly competitive retail environment.
Chatbot Eco-System Functionality
Data & Insights
- Always on live POP (point of purchase) data view
- Data that provides context
- Dashboards supported by analytics to keep your finger on the pulse of every execution
- Identify gaps to help build your equity and grow share
- Understanding and building effective shopper journeys
- Multichannel selection for high impact execution
- Effective channel selection in RTM to persuade purchase
- Differentiating the shopper from the consumers to ensure relevancy
Shopper Marketing & Integrated RTM
Field & Channel Marketing
- On the ground teams taking action
- Scalable solutions for staff and channel
- Driving penetration for your brand into the market
- Creating representative that embody your brand in market
- Creative solutions that bring meaningful moments to life
- Telling compelling interactive stories with your brand and its assets
- Inspiring consumers to take action
- Evolving events and activations beyond tomorrow
Events & Activations
Promotional Risk/Reward/Loyalty
- Changing behaviour through reward
- Creating stickiness for your brand throughout customer journeys
- Retail rewards solutions that create scale
- Solutions driven through simplistic technology
- Understanding the retail space overlayed with customer journeys
- Understanding decision making behavior instore
- Driving preference and perception change through signaling
- Delivering functional creative instore design elements with a purpose
Retail POS Strategy Design Implementation
Training & Development
- Technology based training platforms that increase content retention
- Interactive and unique training mechanisms
- Content creation that is tailored to objectives
- Cusomtised solutions to deliver on larger business ambitions
OUR
PARTNERS
“We live and breathe retail and shopper marketing 24/7. Never an afterthought, it’s always the main gig.”
We’ll maximise the business impact of your promotions while minimising the risk. Win/win.”
“The informal retail sector is south africa’s sleepinggiant. We’ll help your brand wake it up.”
