RESULTS AT A GLANCE:
- Half-a-million consumers engaged
- Measurable brand growth including awareness of benefits
- The Skin Experience wins an Assegai award for both concept and execution
Case study info:
CLIENT:
BRIEF:
PRODUCT:
COMPANY:
Vaseline
Sampling/Activation
Body Lotion
xxx
OVER 500 000 SOUTH AFRICANS GOT TO KNOW THEIR SKIN and got to know Vaseline in the process.
The brief was beautifully simple. Use trials as a means to grow volume and drive demand. The solution was helping South Africans get to know themselves a little better by giving them a professional skin analysis to see which variant best suited them. They were then given a unique and incredibly memorable 4D-experience where they were exposed to a host of environmental conditions including heat, wind, rain and cold. Talk about experiential!
When you combine this sort of impact with numbers as high as half-a-million you have a surefire recipe for brand success.
OUR VASELINE HERO MOMENT:
“I think people were literally blown away by the experience. Sorry, that’s a terrible joke but it’s true. They turned what could have been a simple sampling exercise into an experience the people who took part will never forget. Amazing work.”
Xoliswa,
Marketing Manager